Empathy is an essential skill for anyone who wants to make a living by serving others.
A big part of our job is to show those people that we see, hear and can help them.
But there’s a fine line between fake intimacy and genuine sincerity in a sales conversation. We’ve all been subjected to both.
The good news is we each get to choose which posture to adopt.
You can say it like you mean it, or better—you can mean it before you say it.
The integrity of sincerity wins in the long run.