Instead of only measuring, rewarding and expecting loyalty, we should focus on measuring how we demonstrate it.
Read full article »To earn the right to a profitable customer relationship you need to recruit or train your sales people in skills of being a "Challenger".
Read full article »The more specific you can be about who your work is for and who it’s not for, the better your chances of gaining traction with more people.
Read full article »The most logical thing in the world is to build your marketing strategy around the kind of customer you want to attract.
Read full article »If we’re in the business of making things that change people’s lives for the better, we must master the art of persuasion to help people make decisions they’re glad about.
Read full article »‘One day’ becomes never when we fail to take the first step.
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