Latest News

Business Bitesize: want to grow your sales? Don’t hire a relationship builder...

05 June 19

To earn the right to a profitable customer relationship you need to recruit or train your sales people in skills of being a "Challenger".

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Bernadette Jiwa & the Story of Telling: Get Specific

05 May 19

The more specific you can be about who your work is for and who it’s not for, the better your chances of gaining traction with more people.

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Bernadette Jiwa & the Story of Telling: Reverse Marketing

05 April 19

The most logical thing in the world is to build your marketing strategy around the kind of customer you want to attract.

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Bernadette Jiwa & the Story of Telling: Persuade On Purpose, with Purpose

05 March 19

If we’re in the business of making things that change people’s lives for the better, we must master the art of persuasion to help people make decisions they’re glad about.

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Bernadette Jiwa & the Story of Telling: When did one day become never?

05 February 19

‘One day’ becomes never when we fail to take the first step.

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The Feedback Fallacy-Marcus Buckingham & Ashley Goodall, Harvard Business Review

05 January 19

We, humans, excel only when people who know us and care about us tell us what they experience and what they feel, and in particular when they see something within us that really works.

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