Purpose - Financial Direction

They've completely changed my outlook on accountants

One of the best decisions I made on buying the company was to appoint Purpose

The guidance we've received has been exemplary

They always have time to focus on our business needs

The insight they give us during our regular meetings is invaluable and inspiring

Purpose has made massive, fundamental and positive effects on our business

Financial Direction, not just accountancy

You’re ambitious, intelligent and trying to grow your business. 

We are too. 

Let’s work together.

Whether it is bookkeeping, accounting, tax advice, if you are running a business,

or going to, which you want to provide the cash flow and profits to give you

the life you have dreamed of, then now is the time to call us. 


Real Purpose

Driving your business to a destination by delivering what your customers really want.

Our Team:

  • Speak english not accountant
  • Never send a bill you weren't expecting
  • Will not work with your competitors
  • Improve your knowledge of your business
  • Listen to understand your business
  • Offer a money-back guarantee
  • Never charge for verbal advice

We believe business owners want advice from someone independent who will bring new thought to their business and, using skills the management team doesn't have, identify some things they didn't know about it. 

Before now, the huge value of a Finance Director was out of reach for a small business.


Having worked with local businesses so closely over the last 10 years we have seen the problem before and know how other successful businesses have solved them.  Working together we implement the changes needed.

We never stop learning, inside the classroom or out and make sure we always offer potential solutions.


It is like a SatNav for your business.  Following a Strategy Day where we agree your objective, strategy and tactics, we monitor where you are monthly or quarterly and make sure you get to your destination as quickly as possible.

We only work with one business in each industry so we are totally focused on improving your results.

The One Page Business Plan
The ultimate SatNav for your business, with key actions for change

Interested?.... Contact us today to see how we can help grow your business
Our Businesses

We love helping our clients become more successful and being a small but important part of their stories.
The Virtual FD
Regular independent review of where you are and where you are heading, what's going well and what's not and how to change that, on top of everything else an accountant normally does

Interested?.... Contact us today to see how we can help grow your business
Innovative Partners


As a small business, we can't do it all and know that our success will be based on focusing on what we are great at. 

Our partners, each inspiring in their own way, are making a difference worldwide, but through technology, skills and resources, help us make a huge impact locally.

Please use the arrows above to view more.

Please use the arrow above to view more.


Loved by over 200,000 people worldwide, Xero is beautiful accounting software - reducing bookkeeping and administration costs dramatically. 

Bank feeds automatically import and categorise your latest banking, credit card and PayPal transactions. You just click OK to reconcile. Connecting with customers is easy, as you can create and send professional invoices and get paid online. Manage cashflow by scheduling bill payments and sending invoices automatically.   

An accounting solution for non-accountants!

ICAEW - world leading professional membership organisation
ICAEW - world leading professional membership organisation

Luke is a member of the Institute of Chartered Accountants in England and Wales. The ICAEW are leaders in accountancy, finance and business, and its members have the knowledge, skills and commitment to maintain the highest professional standards and integrity.

We are a registered with the ICAEW as a Training Organisation and are proud that our staff are trained as ICAEW Chartered Accountants.


B1G1 gives businesses the power to change lives by embedding giving into its normal activities. When we give out a business card, send a letter or an email, or take on a new customer, we give to a project doing something wonderful. We do this just to feel great and are grateful its made possible by the people we work with. 

Click here to find out more about our giving story

The Virtual Bookkeeper
No hassle, right first time, low-cost outsourced bookkeeping, releasing you to win, or do, more business

Interested?.... Contact us today to see how we can help grow your business
True Professionals

We believe that true professionalism is having the courage to care about our people, our customers and their businesses and know that having a purpose higher than just producing accounts and tax returns inspires everyone involved. We want to look forward to each day, work with interesting clients, spend time with colleagues we like and go home each day with a sense of genuine satisfaction and reward.
The Money-Back Guarantee
Reducing your risk and linking our success to yours

Interested?.... Contact us today to see how we can help grow your business

Whilst the principles of good business rarely change, new technology and shifting economic conditions mean that businesses must continually innovate their offer to customers to stay ahead. We provide our customers with new thought and research to help them innovate:

Bernadette Jiwa & the Story of Telling: Empathy creates Value

05 December 19

We create value and deliver joy when we make the people we serve feel like they matter.

Read full article »

Bernadette Jiwa & the Story of Telling: Nurturing Growth

05 November 19

Instead of thinking about growing our businesses, we should consider how we could nurture them.

Read full article »

Bernadette Jiwa & the Story of Telling: Like the weather

05 October 19

We are all guilty of obsessing over the one thing we can’t control...

Read full article »
Free unlimited access
Verbal advice every time and anytime you want it

Interested?.... Contact us today to see how we can help grow your business

The insight and shared within these videos is being applied worldwide in successful businesses and in them here in Jersey too.

t's OK to lose your cool by Shonette Bason

05 February 20

Getting upset is a part of your natural mental health toolkit

View Detail & Hi-res Video »

Dan Gilbert

05 January 20

Exploration of happiness: our beliefs about what will make us happy are often wrong

View Detail & Hi-res Video »

Sharon Horesh Bergquist

05 December 19

How stress affects your body: what goes on inside our body when we are chronically stressed

View Detail & Hi-res Video »
The One Page Business Plan
The ultimate SatNav for your business, with key actions for change

Interested?.... Contact us today to see how we can help grow your business
Contact Us

This website has little value - to get a whole lot more and discover Purpose, all you need to do is call.
Purpose - Financial Direction
Our location

Purpose, Henley House, 9 Hope Street, St Helier, Jersey, JE2 3NS

E-mail and telephone

01534 766233

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