Purpose - Financial Direction

They've completely changed my outlook on accountants

One of the best decisions I made on buying the company was to appoint Purpose

The guidance we've received has been exemplary

They always have time to focus on our business needs

The insight they give us during our regular meetings is invaluable and inspiring

Purpose has made massive, fundamental and positive effects on our business

Grow the value of your business with us

The value of your business is a simple formula with complicated variables. 

A mixture of your profit, revenue and the buyer's guess as to what will happen to them in the future.  We uncover the truth about the financial performance of each area of your business, warts and all, and work with you to quickly implement important changes which make a huge difference to the performance of your business and its value.

Even if you are not looking to sell the business the principles behind strong business valuations create bigger dividends and more time for you to do what you really want to do.

If you have more than 5 people in your organisation and revenues of £500,000 or more then we know we can make a positive difference to your business and would love to talk.  Even if you want to keep your existing accountants for the annual accounts and tax returns.

Real Purpose
Working every day to make our clients' businesses better

Our Team:

  • Speak english not accountant
  • Never send a bill you weren't expecting
  • Will not work with your competitors
  • Improve your knowledge of your business
  • Listen to understand your issues
  • Offer a money-back guarantee
  • Never charge for verbal advice
  • Focus on increasing your business' value
Why

The best small business owners want to know more about their business from people with different skills and experience to them.  This helps improve the value of their business and, ultimately, their pension.

We're doing this because we love numbers and using our skills to make businesses better.  Just churning accounts and tax returns wouldn't inspire us but doing this does.

How

Over the last 20 years we have prepared thousands of sets of management accounts and run thousands of performance improvement meetings.  We're told this process identifies the key issues to increase the value of your business.

Once we understand the issues we debate with you the most appropriate tried and tested solution for your business - saving you time, risk and money.

What

We work together on a strategic review of your business and guide you through setting your objective, strategy and tactics.  We will then prepare a valuation of your business and help you understand the component parts of it. 

Following that at least quarterly we all get together to and make sure you're on track and see if any new quicker roads have been built or any new diversions are in the way.

The One Page Business Plan
The ultimate SatNav for your business, with key actions for change
Interested?.... Contact us today to see how we can help grow your business
Our Businesses
We love helping our clients become more successful and being a small but important part of their stories.
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<p>Andrew's business has a phenomenal reputation for great service and has absolutely no problems in creating prospects or repeat business. By identifying the small internal issues through our reporting he has managed to reduce his hands-on working hours and increase profitability.</p><p class='c_quote'>Having them as my accountants has completely changed my outlook on accountants, my business and my home life. They care about my company and me! They are breaking the mould on how small businesses are managed. I can't believe what I have learned about MY company in such a short time. They don't just want to know what your numbers are, but how they got there. With this, they know how your company ticks and can help make very positive, long-lasting changes. My accountancy costs have risen fourfold but my value for money has risen ten fold! The bottom line profit has more than covered the increased costs, but on top of that I know so much more about the company and it is running more efficiently, giving me time to spend with the family</p><p>Andrew Ruellan</p>
Ruellan’s Garage
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<p>Andrew's business has a phenomenal reputation for great service and has absolutely no problems in creating prospects or repeat business. By identifying the small internal issues through our reporting he has managed to reduce his hands-on working hours and increase profitability.</p><p class='c_quote'>Having them as my accountants has completely changed my outlook on accountants, my business and my home life. They care about my company and me! They are breaking the mould on how small businesses are managed. I can't believe what I have learned about MY company in such a short time. They don't just want to know what your numbers are, but how they got there. With this, they know how your company ticks and can help make very positive, long-lasting changes. My accountancy costs have risen fourfold but my value for money has risen ten fold! The bottom line profit has more than covered the increased costs, but on top of that I know so much more about the company and it is running more efficiently, giving me time to spend with the family</p><p>Andrew Ruellan</p>
Ruellan’s Garage
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<p>Love Wine has invested significantly in a new website and also a new show room at A C Gallie. Three existing businesses have been brought together under one group and we have helped advise on integration issues, new reporting structures and provided an independent view to the directors.</p><p class='c_quote'>The Summit Group was formed in early 2013 bringing together three local companies, AC Gallie, Buttfield Ltd and Love Wine Ltd. In order for the merger to run as smoothly as possible, we needed the best expert advice to integrate the three businesses. Purpose fulfilled this need for us, and then some! They provide additional services over and above most accountants, from company structuring all the way through to marketing and the formulation of business plans. Most of all, they are a pleasure to work with and always have the time to focus on our business needs. Their service has been invaluable and I highly recommend Purpose to other small business owners who need someone that little bit extra, over and above traditional accounting needs.</p><p>Chris Rogers</p>
Love Wine
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<p>Love Wine has invested significantly in a new website and also a new show room at A C Gallie. Three existing businesses have been brought together under one group and we have helped advise on integration issues, new reporting structures and provided an independent view to the directors.</p><p class='c_quote'>The Summit Group was formed in early 2013 bringing together three local companies, AC Gallie, Buttfield Ltd and Love Wine Ltd. In order for the merger to run as smoothly as possible, we needed the best expert advice to integrate the three businesses. Purpose fulfilled this need for us, and then some! They provide additional services over and above most accountants, from company structuring all the way through to marketing and the formulation of business plans. Most of all, they are a pleasure to work with and always have the time to focus on our business needs. Their service has been invaluable and I highly recommend Purpose to other small business owners who need someone that little bit extra, over and above traditional accounting needs.</p><p>Chris Rogers</p>
Love Wine
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<p>Enhance are brilliant at winning business and have true entrepreneurialism running right through them. We have worked successfully with them as a sounding board for issues around the next phase of their growth, so it is structured and targeted.</p><p class='c_quote'>They are not just accountants! The interpretation of the numbers and the guidance they provide in helping to run a successful and profitable business is exemplary</p><p>Oliver Mourant</p>
Enhance
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<p>Enhance are brilliant at winning business and have true entrepreneurialism running right through them. We have worked successfully with them as a sounding board for issues around the next phase of their growth, so it is structured and targeted.</p><p class='c_quote'>They are not just accountants! The interpretation of the numbers and the guidance they provide in helping to run a successful and profitable business is exemplary</p><p>Oliver Mourant</p>
Enhance
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<p>The Parris family have been teaching other families to swim for over 40 years in the best environment for all ages and all abilities. We have supported the family business by providing an independent view and helped them diversify from pure swim school to fully fledged aquatics provider.</p><p class='c_quote'>Luke and his team at Purpose have been hugely supportive of our family & business for the past three years. They have allowed us to see our business in a different light and at crucial points helped us make better decisions. Using facts found in the numbers and having a broader understanding of the business Le Mourier has gone from strength to strength. We know Purpose has made massive, fundamental and positive effects on our business and way of life in general! We recommended them highly! </p><p>Malcolm Parris</p>
Le Mourier Swim School
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<p>The Parris family have been teaching other families to swim for over 40 years in the best environment for all ages and all abilities. We have supported the family business by providing an independent view and helped them diversify from pure swim school to fully fledged aquatics provider.</p><p class='c_quote'>Luke and his team at Purpose have been hugely supportive of our family & business for the past three years. They have allowed us to see our business in a different light and at crucial points helped us make better decisions. Using facts found in the numbers and having a broader understanding of the business Le Mourier has gone from strength to strength. We know Purpose has made massive, fundamental and positive effects on our business and way of life in general! We recommended them highly! </p><p>Malcolm Parris</p>
Le Mourier Swim School
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<p>The Jersey Monumental Company has been the home of great craftsmanship since 1872 and in the hands of the Reynolds family since 1956. We have brought new technology and business theory to JMCO and helped them focus on what they do best.</p><p class='c_quote'>From the very first meeting with the Purpose team it was clearly apparent that we were going to forge a great relationship, the ease in which they coordinated the seamless switchover to our new xero accounts system and the insight they gave us during our regular meetings is invaluable and inspiring. I would have no hesitation to recommend them to any company that wants a level headed and hands on approach to improving their business.</p><p>Mark Reynolds</p>
Jersey Monumental Company
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<p>The Jersey Monumental Company has been the home of great craftsmanship since 1872 and in the hands of the Reynolds family since 1956. We have brought new technology and business theory to JMCO and helped them focus on what they do best.</p><p class='c_quote'>From the very first meeting with the Purpose team it was clearly apparent that we were going to forge a great relationship, the ease in which they coordinated the seamless switchover to our new xero accounts system and the insight they gave us during our regular meetings is invaluable and inspiring. I would have no hesitation to recommend them to any company that wants a level headed and hands on approach to improving their business.</p><p>Mark Reynolds</p>
Jersey Monumental Company
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<p></p><p class='c_quote'>One of the best decisions I made on buying the company was to appoint Purpose in a VFD capacity, two years on the relationship between the team at Purpose and Rowlands has developed into a valuable partnership and a limitless resource of support, knowledge and advice. The staff feedback from our strategy day was fantastic, everyone felt it was valuable and very interesting. It was presented perfectly, with even the least confident of them feeling very comfortable sharing views. The questioning on each subject developed everyone's thoughts and gave clarity to what we should be doing more of or differently. I thought it was brilliant.</p><p>Jeralie Pallot</p>
Rowlands Recruitment
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<p></p><p class='c_quote'>One of the best decisions I made on buying the company was to appoint Purpose in a VFD capacity, two years on the relationship between the team at Purpose and Rowlands has developed into a valuable partnership and a limitless resource of support, knowledge and advice. The staff feedback from our strategy day was fantastic, everyone felt it was valuable and very interesting. It was presented perfectly, with even the least confident of them feeling very comfortable sharing views. The questioning on each subject developed everyone's thoughts and gave clarity to what we should be doing more of or differently. I thought it was brilliant.</p><p>Jeralie Pallot</p>
Rowlands Recruitment
Boardview
Regular independent review of where you are and where you are heading, what's going well and what's not and how to change that, on top of everything else an accountant normally does
Interested?.... Contact us today to see how we can help grow your business
Innovative Partners

OUR PARTNERS - GLOBAL ORGANISATIONS HELPING US MAKE A LOCAL DIFFERENCE

As a small business, we can't do it all and know that our success will be based on focusing on what we are great at. 

Our partners, each inspiring in their own way, are making a difference worldwide, but through technology, skills and resources, help us make a huge impact locally.

Please use the arrows above to view more.

Please use the arrow above to view more.

XERO - BEAUTIFUL ACCOUNTING SOFTWARE
XERO - BEAUTIFUL ACCOUNTING SOFTWARE

Loved by over 200,000 people worldwide, Xero is beautiful accounting software - reducing bookkeeping and administration costs dramatically. 

Bank feeds automatically import and categorise your latest banking, credit card and PayPal transactions. You just click OK to reconcile. Connecting with customers is easy, as you can create and send professional invoices and get paid online. Manage cashflow by scheduling bill payments and sending invoices automatically.   

An accounting solution for non-accountants!

ICAEW - world leading professional membership organisation
ICAEW - world leading professional membership organisation

Luke is a member of the Institute of Chartered Accountants in England and Wales. The ICAEW are leaders in accountancy, finance and business, and its members have the knowledge, skills and commitment to maintain the highest professional standards and integrity.

We are a registered with the ICAEW as a Training Organisation and are proud that our staff are trained as ICAEW Chartered Accountants.

BUY1GIVE1 - THE JOY OF GIVING
BUY1GIVE1 - THE JOY OF GIVING

B1G1 gives businesses the power to change lives by embedding giving into its normal activities. When we give out a business card, send a letter or an email, or take on a new customer, we give to a project doing something wonderful. We do this just to feel great and are grateful its made possible by the people we work with. 

Click here to find out more about our giving story

The Virtual Bookkeeper
No hassle, right first time, low-cost outsourced bookkeeping, releasing you to win, or do, more business
Interested?.... Contact us today to see how we can help grow your business
True Professionals
We believe that true professionalism is having the courage to care about our people, our customers and their businesses and know that having a purpose higher than just producing accounts and tax returns inspires everyone involved. We want to look forward to each day, work with interesting clients, spend time with colleagues we like and go home each day with a sense of genuine satisfaction and reward.
<p>Having qualified in 2002 at Big-4 firm KPMG, Luke bought the business in 2007 from its previous owner and decided in late 2011 to sell 75% of the customer base and focus on being much more helpful to fewer customers.</p> <p>His Purpose is to help owners innovate their systems, services and products in a way that their customers value more, and by challenging businesses to be the best they can be.</p> <p>He has significant experience in performing local business valuations for sale or in divorce or other disputes, including giving expert testimony in the Royal Court and at family law mediation.</p> <p>With Luke on your team, you have someone who really understands how local businesses work and is completely driven to make yours a success.</p> <p><a href='mailto:luke.smith@purpose.je'>luke.smith@purpose.je</a></p><p>Direct line: 01534 766355</p>
Luke Smith FCA
Director
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<p>Having qualified in 2002 at Big-4 firm KPMG, Luke bought the business in 2007 from its previous owner and decided in late 2011 to sell 75% of the customer base and focus on being much more helpful to fewer customers.</p> <p>His Purpose is to help owners innovate their systems, services and products in a way that their customers value more, and by challenging businesses to be the best they can be.</p> <p>He has significant experience in performing local business valuations for sale or in divorce or other disputes, including giving expert testimony in the Royal Court and at family law mediation.</p> <p>With Luke on your team, you have someone who really understands how local businesses work and is completely driven to make yours a success.</p> <p><a href='mailto:luke.smith@purpose.je'>luke.smith@purpose.je</a></p><p>Direct line: 01534 766355</p>
Luke Smith FCA
Director
luke.smith@purpose.je
<p>Julie qualified as a Chartered Global Management Accountant in 2000 and has worked in financial management positions for over 17 years.</p> <p>Julie's Purpose is to make sure that every client gets an excellent return on their investment by helping them understand their financial performance, through financial and non-financial performance indicators presented in a way that is simple and meaningful, and then devising action plans to improve things.</p> <p>Having been made a Director in 2013, in 2016 she was made a shareholder in the business and runs the day to day commercial operations of Purpose whilst also providing Financial Director expertise to customers in many different industries.</p> <p><a href='mailto:julie.heaven@purpose.je'>julie.heaven@purpose.je</a></p><p>Direct line: 1534 766288</p>
Julie Heaven CGMA
Director
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<p>Julie qualified as a Chartered Global Management Accountant in 2000 and has worked in financial management positions for over 17 years.</p> <p>Julie's Purpose is to make sure that every client gets an excellent return on their investment by helping them understand their financial performance, through financial and non-financial performance indicators presented in a way that is simple and meaningful, and then devising action plans to improve things.</p> <p>Having been made a Director in 2013, in 2016 she was made a shareholder in the business and runs the day to day commercial operations of Purpose whilst also providing Financial Director expertise to customers in many different industries.</p> <p><a href='mailto:julie.heaven@purpose.je'>julie.heaven@purpose.je</a></p><p>Direct line: 1534 766288</p>
Julie Heaven CGMA
Director
julie.heaven@purpose.je
<p>George qualified as an Associate Chartered Accountant in August 2016 and has played a big part in the growth of the company having watched it develop since he joined in 2010.</p> <p>His Purpose is to provide our customers with relevant information to assist them in making informed decisions about their businesses - starting with where they are and then where we think they'll be.</p> <p>We value George, because we know he can always help when we need something done right first time, quickly and without fuss.</p> <p><a href='mailto:george.green@purpose.je'>george.green@purpose.je</a></p><p>Direct line: 01534 766399</p>
George Green ACA
Manager
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<p>George qualified as an Associate Chartered Accountant in August 2016 and has played a big part in the growth of the company having watched it develop since he joined in 2010.</p> <p>His Purpose is to provide our customers with relevant information to assist them in making informed decisions about their businesses - starting with where they are and then where we think they'll be.</p> <p>We value George, because we know he can always help when we need something done right first time, quickly and without fuss.</p> <p><a href='mailto:george.green@purpose.je'>george.green@purpose.je</a></p><p>Direct line: 01534 766399</p>
George Green ACA
Manager
george.green@purpose.je
<p>Anna joined Purpose in July 2016.</p> <p>She has the Introductory and Intermediate Certificate in Financial and Management Accounting (FIA qualification) and is continuing her studies with us.</p> <p>Her Purpose is to provide bookkeeping and accounting support to our team and clients in order to make sure they know how their cash flow is and what their liabilities and debtors are.  She has high attention to detail, great time management and a calm and positive attitude.</p> <p><a href='mailto:anna.lenart@purpose.je'>anna.lenart@purpose.je</a></p><p>Direct line; 01534 766005</p>
Anna Lenart
FIA Accountant
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<p>Anna joined Purpose in July 2016.</p> <p>She has the Introductory and Intermediate Certificate in Financial and Management Accounting (FIA qualification) and is continuing her studies with us.</p> <p>Her Purpose is to provide bookkeeping and accounting support to our team and clients in order to make sure they know how their cash flow is and what their liabilities and debtors are.  She has high attention to detail, great time management and a calm and positive attitude.</p> <p><a href='mailto:anna.lenart@purpose.je'>anna.lenart@purpose.je</a></p><p>Direct line; 01534 766005</p>
Anna Lenart
FIA Accountant
anna.lenart@purpose.je
<p>Mauro joined Purpose in July 2016. He gained valuable experience while working in a private research company in Brazil as a financial analyst responsible for the annual budget, analysing accounting data and producing financial reports.</p> <p>He has a degree in Economics from Mackenzie University in Sao Paulo, Brazil. Mauro’s purpose here is to collaborate with the team ensuring that accurate information is successfully delivered to our clients.</p> <p>He is keen to contribute to the success of clients’ business.</p> <p><a href='mailto:mauro.kaji@purpose.je'>mauro.kaji@purpose.je</a></p><p>01534 766303</p>
Mauro Kaji
Junior Accountant
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<p>Mauro joined Purpose in July 2016. He gained valuable experience while working in a private research company in Brazil as a financial analyst responsible for the annual budget, analysing accounting data and producing financial reports.</p> <p>He has a degree in Economics from Mackenzie University in Sao Paulo, Brazil. Mauro’s purpose here is to collaborate with the team ensuring that accurate information is successfully delivered to our clients.</p> <p>He is keen to contribute to the success of clients’ business.</p> <p><a href='mailto:mauro.kaji@purpose.je'>mauro.kaji@purpose.je</a></p><p>01534 766303</p>
Mauro Kaji
Junior Accountant
mauro.kaji@purpose.je
<p>Ilona joined Purpose in September 2016 as our Practice Administrator having worked previously as Practice Manager in busy dental practices in Jersey for some time.</p> <p>Her role at Purpose is to deliver great internal reporting to enhance our operational effectiveness and to take as much of the admin burden away from the team to help them achieve our client deadlines and marketing goals.</p> <p>She has a Master’s Degree from the University of Krakow, is highly driven and has a great positive outlook.</p> <p><a href='mailto:ilona.hutchins@purpose.je'>ilona.hutchins@purpose.je</a></p><p>Direct line; 01534 766233</p>
Ilona Hutchins
Practice Administrator
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<p>Ilona joined Purpose in September 2016 as our Practice Administrator having worked previously as Practice Manager in busy dental practices in Jersey for some time.</p> <p>Her role at Purpose is to deliver great internal reporting to enhance our operational effectiveness and to take as much of the admin burden away from the team to help them achieve our client deadlines and marketing goals.</p> <p>She has a Master’s Degree from the University of Krakow, is highly driven and has a great positive outlook.</p> <p><a href='mailto:ilona.hutchins@purpose.je'>ilona.hutchins@purpose.je</a></p><p>Direct line; 01534 766233</p>
Ilona Hutchins
Practice Administrator
ilona.hutchins@purpose.je
<p>Susie joined Purpose in November 2018. She qualified as a Certified Accounting Technician in 2016 and as an Associate Certified and Chartered Accountant in April 2022. </p> <p>Susie previously worked in commercial, public sector and funds, but it's working with local companies that she enjoys the most. The variance of the client sectors makes work interesting and no day is ever the same. </p> <p>Her super skill is the preparation of management accounts to assist the management team in helping clients do business better. </p> <p><a href='mailto:susie.gomes@purpose.je'>susie.gomes@purpose.je</a></p><p>Direct line: 01534 766002</p>
Susie Gomes ACCA
Accountant
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<p>Susie joined Purpose in November 2018. She qualified as a Certified Accounting Technician in 2016 and as an Associate Certified and Chartered Accountant in April 2022. </p> <p>Susie previously worked in commercial, public sector and funds, but it's working with local companies that she enjoys the most. The variance of the client sectors makes work interesting and no day is ever the same. </p> <p>Her super skill is the preparation of management accounts to assist the management team in helping clients do business better. </p> <p><a href='mailto:susie.gomes@purpose.je'>susie.gomes@purpose.je</a></p><p>Direct line: 01534 766002</p>
Susie Gomes ACCA
Accountant
susie.gomes@purpose.je
<p>Liz joined Purpose in September 2019. She has IAB qualifications in computerised bookkeeping along with the ACCA Diploma in Accounting and Business.</p> <p>Her Purpose is to provide bookkeeping and accounting support to our team and clients in order to make sure they know how their cash flow is and what their liabilities and debtors are.  She has high attention to detail, great time management and a calm and positive attitude.</p> <p> </p> <p><a href='mailto:liz.small@purpose.je'>liz.small@purpose.je</a></p><p>Direct line: 01534766021</p>
Elizabeth Small
Junior Accountant
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<p>Liz joined Purpose in September 2019. She has IAB qualifications in computerised bookkeeping along with the ACCA Diploma in Accounting and Business.</p> <p>Her Purpose is to provide bookkeeping and accounting support to our team and clients in order to make sure they know how their cash flow is and what their liabilities and debtors are.  She has high attention to detail, great time management and a calm and positive attitude.</p> <p> </p> <p><a href='mailto:liz.small@purpose.je'>liz.small@purpose.je</a></p><p>Direct line: 01534766021</p>
Elizabeth Small
Junior Accountant
liz.small@purpose.je
<p>Adam joined Purpose in January 2021 and has over 19 years experience in a vast array of Digital Technology disciplines, implementing cloud technology that will enhance business operations and prepare businesses for the future. Adam has worked in multiple organisational sectors and has demonstrated capability to work with customers suppliers at any technical level. His purpose is to deliver technology that directly contributes to the financial and operational success of businesses, to help them grow and faster and more cost effectively.</p> <p><a href='mailto:adam.smith@purpose.je'>adam.smith@purpose.je</a></p><p>01534 766233</p>
Adam Smith
Technologist
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<p>Adam joined Purpose in January 2021 and has over 19 years experience in a vast array of Digital Technology disciplines, implementing cloud technology that will enhance business operations and prepare businesses for the future. Adam has worked in multiple organisational sectors and has demonstrated capability to work with customers suppliers at any technical level. His purpose is to deliver technology that directly contributes to the financial and operational success of businesses, to help them grow and faster and more cost effectively.</p> <p><a href='mailto:adam.smith@purpose.je'>adam.smith@purpose.je</a></p><p>01534 766233</p>
Adam Smith
Technologist
adam.smith@purpose.je
<p>Oliver has over 20 years’ experience in the international finance sector.</p> <p>Oliver was co-founder and Chief Operating Officer of Enhance Group, a JFSC licensed and regulated investment consultancy business providing advisory services to high net worth individuals, trusts and family offices.</p> <p>Enhance Group also pioneered a specialist FinTech’ investment performance and risk reporting service used across the globe.  During his tenure with Enhance Group, Oliver co-founded the STEP Managed Portfolio Indices to deliver benchmarking for discretionary portfolios across currencies and risk strategies. </p> <p>More recently, Oliver was Chief Operating Office and Compliance Officer for Real Asset Management Group, based in Sydney which manages real estate property funds, specialist funds within the retail, commercial and medical sector together with a Venture Capital fund with over AUD$1BN AUM.</p> <p><a href='mailto:oliver@rialto.je'>oliver@rialto.je</a></p><p>01534 766233</p>
Olly Mourant
Operations
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<p>Oliver has over 20 years’ experience in the international finance sector.</p> <p>Oliver was co-founder and Chief Operating Officer of Enhance Group, a JFSC licensed and regulated investment consultancy business providing advisory services to high net worth individuals, trusts and family offices.</p> <p>Enhance Group also pioneered a specialist FinTech’ investment performance and risk reporting service used across the globe.  During his tenure with Enhance Group, Oliver co-founded the STEP Managed Portfolio Indices to deliver benchmarking for discretionary portfolios across currencies and risk strategies. </p> <p>More recently, Oliver was Chief Operating Office and Compliance Officer for Real Asset Management Group, based in Sydney which manages real estate property funds, specialist funds within the retail, commercial and medical sector together with a Venture Capital fund with over AUD$1BN AUM.</p> <p><a href='mailto:oliver@rialto.je'>oliver@rialto.je</a></p><p>01534 766233</p>
Olly Mourant
Operations
oliver@rialto.je
<p>Ashley qualified as a Chartered Accountant in 2014 at a small London practice specialising in audit, tax and accounts preparation. She has since worked in a top 10 accountancy firm focusing on audit and, more recently, for four years as Financial Controller at a London start up e-commerce business.</p> <p>Ashley joined Purpose in April 2021 and is using her previous experience in a commercial environment to provide clients with in-depth analysis of their financial performance.</p> <p><a href='mailto:ashley.frazier@purpose.je'>ashley.frazier@purpose.je</a></p><p>Direct line: 01534 766244</p>
Ashley Frazier ACA
Manager
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<p>Ashley qualified as a Chartered Accountant in 2014 at a small London practice specialising in audit, tax and accounts preparation. She has since worked in a top 10 accountancy firm focusing on audit and, more recently, for four years as Financial Controller at a London start up e-commerce business.</p> <p>Ashley joined Purpose in April 2021 and is using her previous experience in a commercial environment to provide clients with in-depth analysis of their financial performance.</p> <p><a href='mailto:ashley.frazier@purpose.je'>ashley.frazier@purpose.je</a></p><p>Direct line: 01534 766244</p>
Ashley Frazier ACA
Manager
ashley.frazier@purpose.je
<p>Kimberly joined Purpose in January 2022.</p> <p>She became a Certified Public Accountant (CPA) in 2014 and joined an audit firm right after.  She also worked as a financial analyst in an Australian telecoms company and as a Senior Accountant for a multi-national group preparing consolidation reporting. </p> <p>Her Purpose is to work with colleagues and clients to prepare both statutory and management accounts cost effectively</p> <p><a href='mailto:Kimberly.Yap@purpose.je'>Kimberly.Yap@purpose.je</a></p><p>Direct line: 01534 766306</p>
Kimberly Yap CPA
Accountant
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<p>Kimberly joined Purpose in January 2022.</p> <p>She became a Certified Public Accountant (CPA) in 2014 and joined an audit firm right after.  She also worked as a financial analyst in an Australian telecoms company and as a Senior Accountant for a multi-national group preparing consolidation reporting. </p> <p>Her Purpose is to work with colleagues and clients to prepare both statutory and management accounts cost effectively</p> <p><a href='mailto:Kimberly.Yap@purpose.je'>Kimberly.Yap@purpose.je</a></p><p>Direct line: 01534 766306</p>
Kimberly Yap CPA
Accountant
Kimberly.Yap@purpose.je
<p>Bernadette joined Purpose in January 2022.  </p> <p>She completed her Accountancy degree in 2013 then worked for an audit firm whilst qualifying as a Certified Public Accountant (CPA) in 2014.</p> <p>She gained her valuable experience working as an accountant in an Australian telecommunications company <span>and as a </span>Regional Senior Accountant for a packaging and advertising company. </p> <p>Her Purpose is to work with colleagues and clients to prepare both statutory and management accounts cost effectively.</p> <p><a href='mailto:bernadette.asturiano@purpose.je'>bernadette.asturiano@purpose.je</a></p><p>Direct line:01534 766301</p>
Bernadette Asturiano CPA
Accountant
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<p>Bernadette joined Purpose in January 2022.  </p> <p>She completed her Accountancy degree in 2013 then worked for an audit firm whilst qualifying as a Certified Public Accountant (CPA) in 2014.</p> <p>She gained her valuable experience working as an accountant in an Australian telecommunications company <span>and as a </span>Regional Senior Accountant for a packaging and advertising company. </p> <p>Her Purpose is to work with colleagues and clients to prepare both statutory and management accounts cost effectively.</p> <p><a href='mailto:bernadette.asturiano@purpose.je'>bernadette.asturiano@purpose.je</a></p><p>Direct line:01534 766301</p>
Bernadette Asturiano CPA
Accountant
bernadette.asturiano@purpose.je
<p>Mary-Rose joined Purpose in February 2022.  Following her degree she qualified as a Certified Public Accountant in 2016.</p> <p>Mary-Rose worked for a publishing company and has several years valuable experience as a Senior Accountant.</p> <p>Her Purpose is to work with colleagues and clients to prepare both statutory and management accounts cost effectively.</p> <p><a href='mailto:MaryRose.Atienza@purpose.je'>MaryRose.Atienza@purpose.je</a></p><p>Direct line:01534 766305</p>
Mary-Rose Atienza CPA
Accountant
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<p>Mary-Rose joined Purpose in February 2022.  Following her degree she qualified as a Certified Public Accountant in 2016.</p> <p>Mary-Rose worked for a publishing company and has several years valuable experience as a Senior Accountant.</p> <p>Her Purpose is to work with colleagues and clients to prepare both statutory and management accounts cost effectively.</p> <p><a href='mailto:MaryRose.Atienza@purpose.je'>MaryRose.Atienza@purpose.je</a></p><p>Direct line:01534 766305</p>
Mary-Rose Atienza CPA
Accountant
MaryRose.Atienza@purpose.je
<p>Laura qualified as a Chartered Accountant at a Big-4 firm, EY Jersey, in 2018 before then moving to an in-house tax role at JTC where she qualified as a CTA in 2020. </p> <p>Laura specialises in Jersey and UK personal and corporate tax. Having processed literally thousands of tax returns, Laura wanted to work with local, Jersey-based businesses and people to help them understand their tax obligations in a simple, straightforward way.</p> <p><a href='mailto:laura.turpin@purpose.je'>laura.turpin@purpose.je</a></p><p>Direct line: 01534 766315</p>
Laura Turpin CA, CTA
Tax Manager
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<p>Laura qualified as a Chartered Accountant at a Big-4 firm, EY Jersey, in 2018 before then moving to an in-house tax role at JTC where she qualified as a CTA in 2020. </p> <p>Laura specialises in Jersey and UK personal and corporate tax. Having processed literally thousands of tax returns, Laura wanted to work with local, Jersey-based businesses and people to help them understand their tax obligations in a simple, straightforward way.</p> <p><a href='mailto:laura.turpin@purpose.je'>laura.turpin@purpose.je</a></p><p>Direct line: 01534 766315</p>
Laura Turpin CA, CTA
Tax Manager
laura.turpin@purpose.je
<p>Omeed qualified as a Chartered Accountant at 15 Partner firm London based firm MGR Weston K LLP, working as an Assistant Manager specialising in statutory accounts preparation and audit across a variety of sectors.</p> <p>Omeed joined Purpose in May 2022 and is enjoying working with local, Jersey-based businesses to provide clients with excellent financial reporting and analysis.</p> <p><a href='mailto:omeed.peiris@purpose.je'>omeed.peiris@purpose.je</a></p><p>Direct line:01534 766398</p>
Omeed Peiris ACA
Manager
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<p>Omeed qualified as a Chartered Accountant at 15 Partner firm London based firm MGR Weston K LLP, working as an Assistant Manager specialising in statutory accounts preparation and audit across a variety of sectors.</p> <p>Omeed joined Purpose in May 2022 and is enjoying working with local, Jersey-based businesses to provide clients with excellent financial reporting and analysis.</p> <p><a href='mailto:omeed.peiris@purpose.je'>omeed.peiris@purpose.je</a></p><p>Direct line:01534 766398</p>
Omeed Peiris ACA
Manager
omeed.peiris@purpose.je
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Crucial conversations.

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Purpose - Financial Direction
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01534 766233

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