Purpose - Financial Direction

They've completely changed my outlook on accountants

One of the best decisions I made on buying the company was to appoint Purpose

The guidance we've received has been exemplary

They always have time to focus on our business needs

The insight they give us during our regular meetings is invaluable and inspiring

Purpose has made massive, fundamental and positive effects on our business


Financial Direction, not just accountancy


Why?

We believe small business owners want and need cost-effective financial direction and advice from experienced,

independent and commercial accountants who care about making their businesses better. 

No time charging, unlimited free verbal advice and your money back if we don’t deliver. 

Finally…accountants who get it.

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Real Purpose

Driving your business to a destination by delivering what your customers really want.

Our Team:

  • Speak english not accountant
  • Never send a bill you weren't expecting
  • Will not work with your competitors
  • Improve your knowledge of your business
  • Listen to understand your business
  • Offer a money-back guarantee
  • Never charge for verbal advice
Why

We believe business owners want advice from someone independent who will bring new thought to their business and, using skills the management team doesn't have, identify some things they didn't know about it. 

Before now, the huge value of a Finance Director was out of reach for a small business.


How

Having worked with local businesses so closely over the last 10 years we have seen the problem before and know how other successful businesses have solved them.  Working together we implement the changes needed.

We never stop learning, inside the classroom or out and make sure we always offer potential solutions.


What

It is like a SatNav for your business.  Following a Strategy Day where we agree your objective, strategy and tactics, we monitor where you are monthly or quarterly and make sure you get to your destination as quickly as possible.

We only work with one business in each industry so we are totally focused on improving your results.


The One Page Business Plan
The ultimate SatNav for your business, with key actions for change

Interested?.... Contact us today to see how we can help grow your business
Our Businesses

We love helping our clients become more successful and being a small but important part of their stories.
The Virtual FD
Regular independent review of where you are and where you are heading, what's going well and what's not and how to change that, on top of everything else an accountant normally does

Interested?.... Contact us today to see how we can help grow your business
Innovative Partners

OUR PARTNERS - GLOBAL ORGANISATIONS HELPING US MAKE A LOCAL DIFFERENCE

As a small business, we can't do it all and know that our success will be based on focusing on what we are great at. 

Our partners, each inspiring in their own way, are making a difference worldwide, but through technology, skills and resources, help us make a huge impact locally.

Please use the arrows above to view more.

Please use the arrow above to view more.

XERO - BEAUTIFUL ACCOUNTING SOFTWARE
XERO - BEAUTIFUL ACCOUNTING SOFTWARE

Loved by over 200,000 people worldwide, Xero is beautiful accounting software - reducing bookkeeping and administration costs dramatically. 

Bank feeds automatically import and categorise your latest banking, credit card and PayPal transactions. You just click OK to reconcile. Connecting with customers is easy, as you can create and send professional invoices and get paid online. Manage cashflow by scheduling bill payments and sending invoices automatically.   

An accounting solution for non-accountants!

ICAEW - world leading professional membership organisation
ICAEW - world leading professional membership organisation

Luke is a member of the Institute of Chartered Accountants in England and Wales. The ICAEW are leaders in accountancy, finance and business, and its members have the knowledge, skills and commitment to maintain the highest professional standards and integrity.

We are a registered with the ICAEW as a Training Organisation and are proud that our staff are trained as ICAEW Chartered Accountants.

BUY1GIVE1 - THE JOY OF GIVING
BUY1GIVE1 - THE JOY OF GIVING

B1G1 gives businesses the power to change lives by embedding giving into its normal activities. When we give out a business card, send a letter or an email, or take on a new customer, we give to a project doing something wonderful. We do this just to feel great and are grateful its made possible by the people we work with. 

Click here to find out more about our giving story

The Virtual Bookkeeper
No hassle, right first time, low-cost outsourced bookkeeping, releasing you to win, or do, more business

Interested?.... Contact us today to see how we can help grow your business
True Professionals

We believe that true professionalism is having the courage to care about our people, our customers and their businesses and know that having a purpose higher than just producing accounts and tax returns inspires everyone involved. We want to look forward to each day, work with interesting clients, spend time with colleagues we like and go home each day with a sense of genuine satisfaction and reward.
The Money-Back Guarantee
Reducing your risk and linking our success to yours

Interested?.... Contact us today to see how we can help grow your business
NEW THOUGHT

Whilst the principles of good business rarely change, new technology and shifting economic conditions mean that businesses must continually innovate their offer to customers to stay ahead. We provide our customers with new thought and research to help them innovate:

Business Bitesize: dissolve your business stress – build the enthusiasm in your team...

05 August 19

As a leader, you determine your team’s level of enthusiasm. And without enthusiasm your people will be a major source of stress and strain to you.

Read full article »

Bernadette Jiwa & the Story of Telling:Rethinking Customer Loyalty

05 July 19

Instead of only measuring, rewarding and expecting loyalty, we should focus on measuring how we demonstrate it.

Read full article »

Business Bitesize: want to grow your sales? Don’t hire a relationship builder...

05 June 19

To earn the right to a profitable customer relationship you need to recruit or train your sales people in skills of being a "Challenger".

Read full article »
Free unlimited access
Verbal advice every time and anytime you want it

Interested?.... Contact us today to see how we can help grow your business
VIDEOS WITH BUSINESS AND LIFE - CHANGING CONTENT

The insight and shared within these videos is being applied worldwide in successful businesses and in them here in Jersey too.

Derek Sivers

05 August 19

Keep your goals to yourself - why people who talk about their ambitions may be less likely to achieve them?

View Detail & Hi-res Video »

Emily Esfahani Smith

05 July 19

Having meaning in life, serving something beyond yourself and developing the best within you gives you something to hold onto.

View Detail & Hi-res Video »

The anti - CEO playbook

05 June 19

Prioritizing people over profit is the difference between profit and true wealth

View Detail & Hi-res Video »
The One Page Business Plan
The ultimate SatNav for your business, with key actions for change

Interested?.... Contact us today to see how we can help grow your business
Contact Us

This website has little value - to get a whole lot more and discover Purpose, all you need to do is call.
Purpose - Financial Direction
Our location

Purpose, Henley House, 9 Hope Street, St Helier, Jersey, JE2 3NS


E-mail and telephone

office@purpose.je
01534 766233

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