Purpose - Financial Direction

Business Made Easier

They've completely changed my outlook on accountants

One of the best decisions I made on buying the company was to appoint Purpose

The insight and information they provide has directly increased our profits

The guidance we've received has been exemplary

They always have time to focus on our business needs

The insight they give us during our regular meetings is invaluable and inspiring

Purpose has made massive, fundamental and positive effects on our business

Financial Direction, not just accountancy

video-icon.pngWe believe small business owners want and need cost-effective support and advice from independent outsource finance directors driven by making their businesses and financial lives better. 

No time charging, unlimited free verbal advice and your money back if we don’t deliver.  Finally…accountants who get it.

sellability-video.jpgAre you running a valuable business?

Learn about your sellability score by clicking our video link. Find out your sellability score by taking our quick and simple test.  


Real Purpose

Driving your business to a destination by delivering what your customers really want.


We are Finance Directors who:

  • Speak english not accountant
  • Never send a bill you weren't expecting
  • Will not work with your competitors
  • Improve your knowledge of your business
  • Listen to understand your business
  • Offer a money-back guarantee
  • Never charge for verbal advice

We believe business owners want advice from someone independent who will bring new thought to their business and, using skills the management team doesn't have, identify some things they didn't know about it. 


We listen and ask questions in order to understand.  We don’t have timesheets so it does not matter how long it takes - it only matters that we create a return for our customers, hit agreed deadlines and never send any surprise bills. 


It's SatNav for your business  with effective management reporting and a Virtual Finance Director who really understands local business. As we only work with one business in each industry, we are totally focused on improving every customer's results - whatever that may mean to them. 

The One Page Business Plan
The ultimate SatNav for your business, with key actions for change

Interested?.... Contact us today to see how we can help grow your business
Our Businesses

We believe the only reason to get professional help is to make your business better. That's why we won't work with competing businesses and ask our existing businesses if they feel there is a potential conflict when someone new talks to us.
The Virtual FD
Regular independent review of where you are and where you are heading, what's going well and what's not and how to change that, on top of everything else an accountant normally does

Interested?.... Contact us today to see how we can help grow your business
Innovative Partners


As a small business, we can't do it all and know that our success will be based on focusing on what we are great at. 

Our partners, each inspiring in their own way, are making a difference worldwide, but through technology, skills and resources, help us make a huge impact locally.

Please use the arrows above to view more.

Please use the arrow above to view more.


Loved by over 200,000 people worldwide, Xero is beautiful accounting software - reducing bookkeeping and administration costs dramatically. 

Bank feeds automatically import and categorise your latest banking, credit card and PayPal transactions. You just click OK to reconcile. Connecting with customers is easy, as you can create and send professional invoices and get paid online. Manage cashflow by scheduling bill payments and sending invoices automatically.   

An accounting solution for non-accountants!

The Sellability Score
The Sellability Score

The Sellability Score is an interactive tool that gives you a comprehensive assessment of the "sellability" of your business, whether you want to sell next year or just know you're building a valuable asset for the future.

Find out your sellability score now by clicking here.


B1G1 gives businesses the power to change lives by embedding giving into its normal activities. When we give out a business card, send a letter or an email, or take on a new customer, we give to a project doing something wonderful. We do this just to feel great and are grateful its made possible by the people we work with. 

Click here to understand our impact.

ICAEW - world leading professional membership organisation
ICAEW - world leading professional membership organisation

We are a member of the Institute of Chartered Accountants in England and Wales. The ICAEW are leaders in accountancy, finance and business, and its members have the knowledge, skills and commitment to maintain the highest professional standards and integrity.

We are a registered with the ICAEW as a Training Organisation and are proud that our staff are trained as ICAEW Chartered Accountants.

The Virtual Bookkeeper
No hassle, right first time, low-cost outsourced bookkeeping, releasing you to win, or do, more business

Interested?.... Contact us today to see how we can help grow your business
True Professionals

We believe that true professionalism is having the courage to care about our people, our customers and their businesses and know that having a purpose higher than just producing accounts and tax returns inspires everyone involved. We want to look forward to each day, work with interesting clients, spend time with colleagues we like and go home each day with a sense of genuine satisfaction and reward.
The Money-Back Guarantee
Reducing your risk and linking our success to yours

Interested?.... Contact us today to see how we can help grow your business

Whilst the principles of good business rarely change, new technology and shifting economic conditions mean that businesses must continually innovate their offer to customers to stay ahead. We provide our customers with new thought and research to help them innovate:

Which near misses are costing your business time and money?

26 April 16

Our latest edition of Business BItesize

Read full article »

Reach record business results and avoid costly mistakes

22 March 16

Our latest edition of Business Bitesize

Read full article »

Your business grows when you help your people grow

22 February 16

Our latest business bitesize

Read full article »
Free unlimited access
Verbal advice every time and anytime you want it

Interested?.... Contact us today to see how we can help grow your business

A selection of our latest videos


17 March 16

A short video explaining why we donate to B1G1 and the help it brings

View Detail & Hi-res Video »

An introduction to Xero

22 February 16

A overview of what Xero can do for you

View Detail & Hi-res Video »
The One Page Business Plan
The ultimate SatNav for your business, with key actions for change

Interested?.... Contact us today to see how we can help grow your business
Contact Us

This website has little value - to get a whole lot more and discover Purpose, all you need to do is call.
Purpose - Financial Direction
Our location

Purpose, Henley House, 9 Hope Street, St Helier, Jersey, JE2 3NS

E-mail and telephone

01534 766233